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We reached out to 325 artists over about 6 weeks. The leads were high-end editorial artists who make illustrations for magazines like the New Yorker, take custom commissions, and maintain distinctive styles for studio work.
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“That is like the prime example of an asset that structurally and strategically can be really additive to a portfolio when these are the types of events that are going to drive risk-off moments in markets,” Manoukian added. Aversion from investors may arise due to the esoteric nature of the assets, Manoukian added, and as it’s harder to understand it’s therefore harder to access.