Using AI to revive the dead, through text, speech, or video is nothing new, but the technology described in the patent has the added dynamic of using a deceased user’s existing account chock full of posts and photos among other content to continue to interact with other users, ultimately driving engagement on Meta’s platforms. Meta’s Chief Technology Officer Andrew Bosworth noted in the patent that account inactivity (say that of a deceased person’s) can affect other users’ experiences, and the impact of inactivity is “much more severe and permanent” when a user is deceased, he wrote. Experts say this rationale is a new way of justifying bringing users’ content back to life.
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1. Prove marketing ROI to leadership