从Forever 21到GAP，再到GUESS，美式服饰品牌在中国陷入困境并非只有个案。市场并没有拒绝外资品牌，而是在更高效率与更强内容表达的双重要求下重新筛选玩家。对于GUESS而言，这次退出未必是终点。但下一次回归若只是形式变化而缺乏真正的产品与叙事升级，那么中国市场对它的耐心，恐怕不会再像从前那样充足。
Germany GP — July 12
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"[In] the 1960s [it] turned out, in hindsight, we had a near-endless schedule margin there," Isaacman said. "That is certainly not the case today. I'd say this is very, very close from a timeline perspective."
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